Commitment

A watch is a timekeeper, photography an instant keeper. 



A few years ago, as Baume & Mercier was looking for a true area of expression, photography naturally suggested itself by virtue of its identical heritage. 
After all, does not photography also measure passing time, by stopping it?

Always in tune with its times, Baume & Mercier intuitively turned to what is now considered a major art of the 21st century. 
So for several years now, Baume & Mercier has endeavored to work alongside the most important institutions and festivals, and the most talented photographers, all over the world.

With the project, The Photographer, Baume & Mercier attests its involvement in the world of photography. 
The Swiss watchmaking company has no desire to remain an observer; rather, it wants to participate in a world that resembles its own, by becoming the “originator, producer and co-director” of a photography project.